In this week’s American Lending Center updates, we’re excited to introduce the new ALC logo. Bright scarlet and denim blue, the three-dimensional label is reflective of ALC’s multi-faceted approach as a key player in the non-bank lending space. A wave of Ben-Days hearken back to an era by Lichtenstein, a dynamic metaphor that aptly merges modern movement with popular sensibility. Altogether, the logo is a reminder of how business should be run – with integrity, transparency, and accountability always between company and clientele. Cheers to the new era of ALC.
